Kraken, one of the world’s leading crypto platforms, announced a partnership with Atletico Madrid, a renowned football club.
This partnership will make Kraken the Official Crypto and Web3 Partner, as well as the Official Sleeve Partner for the men’s and women’s teams’ jerseys.
The next level after the fan tokens?
The collaboration between Kraken and Atletico Madrid wants to blend the worlds of football and cryptocurrency, offering new experiences to fans.
Mayur Gupta, Kraken’s Chief Marketing Officer, highlighted the importance of this alliance, telling that both Kraken and Atletico Madrid see the potential for cryptocurrencies and football to change lives.
Gupta shared Kraken’s commitment to trust and education in the cryptocurrency space, also shared their pride in collaborating with a prestigious football club to educate more people about cryptocurrencies.
Beyond the stadium
The team’s officials echoed this sentiment, and told that Atletico Madrid is focused on innovation and technology, and Kraken is seen as the perfect partner to help achieve these goals.
The partnership promises to provide fans with digital experiences that extend beyond the stadium, and is set to revolutionize how fans interact with the club through web3 technologies and cryptocurrencies.
Fans will be able to engage in new, unique initiatives, such as blockchain-based projects and live activations during matches.
We don’t know much details what are these live activations, but they sounds pretty dope! These efforts will create a deeper connection between the club and its global fan base.
Veterans on the field
As the Official Crypto and Web3 Partner, Kraken will work closely with Atletico Madrid to develop and implement these initiatives, as the main goal is to create an environment where fans can explore and understand the world of cryptocurrencies while providing their support for their favorite team.
Kraken is one of the most secure and longstanding cryptocurrency platforms globally since 2011, and with a mission to accelerate the adoption of cryptocurrencies, the exchange allows its 13 million users to trade over 200 digital assets and six national currencies.
Kraken has set new standards for transparency and trust in the crypto sector, earning significant recognitions, including 14th place in Newsweek’s 2024 global ranking of the 100 most loved companies, and they possessed their place on ths list for two consecutive years.
