Tether said its investment arm bought about 12% of Gold.com in a $150 million transaction and plans to integrate Tether Gold XAU₮ into the platform.
Gold.com said the deal involves 3.371 million common shares priced at $44.50 each. It also said $125 million is set to close first, while the remaining $25 million depends on regulatory approvals.
The companies also said they are exploring USD₮ gold payments and USA₮ stablecoin payments for physical gold purchases through Gold.com’s checkout flows.
Tether Gold.com investment sets $44.50 share price and 3.371M shares
Gold.com said the Tether Gold.com investment priced the shares at $44.50. The company described the price as an 11.9% discount to its 10-day volume-weighted average price as of Feb. 4, 2026.
Gold.com also stated the purchase equals about a 12% stake for Tether. It described itself as a publicly listed online marketplace that sells gold and other metals, including silver and platinum, including in the United States.
In addition, Gold.com said it will invest $20 million into Tether Gold XAU₮ as part of the broader relationship tied to the transaction.
Tokenized gold distribution expands through Tether Gold XAU₮ on Gold.com
Tether said the partnership will integrate Tether Gold XAU₮ into Gold.com’s platform and support wider distribution for tokenized gold.
Tether described XAU₮ as a gold-backed digital asset and said it targets access that links digital transfer with physical backing. It framed the integration as a way to connect Gold.com’s marketplace with tokenized gold usage.
Tether also said the gold-token market grew from about $1.3 billion to more than $5.5 billion over the last 12 months, and it said XAU₮ accounts for more than 60% of that market.
USD₮ gold payments and USA₮ stablecoin talks target physical gold purchases
Tether said it and Gold.com are exploring options that would let customers use USD₮ gold payments for physical gold purchases. It also said the talks include USA₮ stablecoin support on the same rails.
Tether linked USA₮ to its work with Anchorage Digital and said it launched the token on Jan. 27. It described the stablecoin as designed for the U.S. market.
Tether CEO Paolo Ardoino tied the move to gold’s role during market stress in a quoted statement. He said,
“Gold has played a central role in preserving value for centuries, particularly during periods of monetary stress and geopolitical uncertainty.”
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Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.
📅 Published: February 6, 2026 • 🕓 Last updated: February 6, 2026
