21Shares is cross-listing five new crypto exchange-traded products on Nasdaq Stockholm. That’s right, now they’ve got ten products dancing on the Swedish exchange floor.
We’re talking Uniswap (AUNI), Avalanche (AVAX), Bitcoin Gold (BOLD), Solana Core Staking (CSOL), and Ethereum Core (ETHC) joining the party alongside Bitcoin, Ethereum, Solana, XRP, and Bitcoin Core.
It’s like adding new players to an already stacked team.
Bigger market reach
Mandy Chiu, the head honcho of Financial Product Development at 21Shares, said this expansion is all about giving Nordic investors a taste of regulated, transparent crypto products. She’s right.
It’s like upgrading from instant coffee to a fresh espresso, better portfolio diversity, more resilience against the market’s mood swings.
And Nasdaq’s Helena Wedin? She’s thrilled too, calling these new ETPs a shining example of financial innovation hitting the masses.
But despite being Europe’s largest digital assets issuer, with listings on six major exchanges, including Euronext Paris, Amsterdam, SIX Swiss Exchange, and London Stock Exchange, 21Shares is feeling the heat.
According to CoinShares, they’re staring down a $212 million outflow year-to-date. Ouch. Most of their ETPs are tied to altcoins, and let’s face it, altcoins haven’t exactly been the market darlings in 2025. Gains?
Hardly. Still, there’s a silver lining, last week, 21Shares saw a $4 million inflow, nudging their month-to-date numbers into the green by $6 million. Baby steps, guys.
Old continent?
Now, don’t get me wrong, the European crypto ETP scene is growing. Germany alone pulled in a record $908 million this year, second only to the US. Retail investors are leading the charge, but institutional players are starting to sniff around too.
ETF Stream reports fund-of-fund allocations to crypto ETPs jumped from €45 million in 2023 to €138 million in 2025. It’s like the office newbie suddenly getting invited to the big boss’s meetings.
Keeping up with the demand
And there’s more good news on the horizon. The UK’s Financial Conduct Authority is thinking about lifting the ban on retail investors buying crypto exchange-traded notes.
With around 30 ETNs already listed in the UK, this move could open the actual floodgates for fresh capital.
Across Europe, roughly 130 crypto ETPs are available, and the US might soon catch up with over 70 crypto ETF applications sitting on the SEC’s desk.
The game’s changing, and 21Shares is trying to stay ahead. Resilience may be rewarded, hopefully.
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