In a surprising twist that’s got Wall Street whispering into its coffee, Vanguard, the giant of traditional investing, is reportedly toying with the idea of letting its clients buy cryptocurrency ETFs, but only the third-party kind.
No plans to launch its own crypto funds yet, but opening the vault to already existing crypto funds on its brokerage platform.
This subtle dance signals a growing acceptance of crypto by institutional heavyweights and hints at a possible shake-up in crypto market dynamics.
Rising client demand
Imagine Vanguard as the cautious hero stepping into the wild DeFi frontier, not with a flashy new weapon of its own but borrowing tools from the established crypto mercenaries.
This move aims to satisfy rising client demand while breathing cautiously within the new, and ever-shifting, regulatory environment.
Vanguard aligns itself with other big players who’ve already dipped toes into crypto waters, handing mainstream investors easier access to Bitcoin ETF and Ethereum ETF products without having to wrestle with wallets or seed phrases.
Opening the doors
The timeline? As opaque as a foggy London morning. Vanguard’s bigwigs have stayed mum, and market reaction has been as quiet as a monk on caffeine withdrawal.
Salim Ramji, Vanguard’s CEO, gave the crypto-curious a tease, saying no, they won’t just copy competitors’ moves by launching Vanguard’s own crypto ETFs, but hey, opening the platform’s doors to third-party crypto ETFs is still on the table.
Now, experts say the introduction of Vanguard’s new crypto gateway could inject fresh capital and fuel broader adoption, enriching the crypto market.
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Mainstream acceptance of crypto
Experts also believe that granting access to these ETFs can boost mainstream acceptance of crypto, turning skepticism into steady capital inflows.
Coupled with better and better regulations smoothing the path, Vanguard’s move could act as a catalyst for broader financial industry integration, pushing crypto assets further into the conventional investing world.
So here’s the plot twist, Vanguard isn’t storming the fortress with new crypto offerings but stepping quietly through a side door.
This makes it easier for everyday investors to dip their toes into vulnerable crypto waters while promising to reshape the game over time.
The question lingers, is Vanguard about to change the crypto hero’s journey?
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: September 27, 2025 • 🕓 Last updated: September 27, 2025
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