Coinbase CEO Brian Armstrong just threw down $25 million in USDC to snag the legendary UpOnly NFT from crypto trader and meme king Cobie.
The message? “UpOnlyTV is coming back,” Armstrong teased to his followers on X, reviving hopes for the podcast that flew off the airwaves three years ago.
High price
Let’s rewind. UpOnly was the crypto podcast home to heavy hitters, traders, founders, fund managers, chilling on air to break down market moves and trends.
The show folded after the 2022 FTX collapse threw the crypto space into one of its darkest winters.
In May 2025, Cobie played the ultimate game of crypto chicken, he minted a high-stakes NFT and declared, “when NFT is burnt, podcast will restart.”
He washed his hands of the decision, handing control to whoever owned the token. The funny part?
He priced it astronomically high, joking that he just kept adding zeros until it seemed impossible to buy, even as a prank.
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Ownership rights
Spoiler alert, Coinbase bought it anyway, and apparently paid more than Cobie expected.
The real shocker bubbled up instantly as Cobie tweeted his disbelief with some signature dry humor.
What does ownership mean? The NFT holder gets to grill Cobie and co-host Ledger Status for eight episodes, with full liberty to ignore, mock, or lampoon them with zero repercussions.
The NFT’s fine print cheekily invites token holders to “call you idiots for buying it” or radio silence, delivering crypto community chaos at its finest.
Comedy and crypto
Cobie’s own take? “Im too old to have a crypto podcast imma be out here looking like Gary V.”
It has been 3 years since up only ended. I was in my 20s when it started, now I have grey hair. We will rename it Unc Only and I will spend $25m on cosmetic surgery. See ya soon
— Cobie (@cobie) October 20, 2025
The guy’s gone from fresh-faced 20-something in the podcast’s heyday to sporting grey hair now (his words), ready to rename the show “Unc Only” with a $25 million cosmetic surgery fund in tow. That’s commitment to comedy and crypto.
Black humor aside, Coinbase’s splashy buy signals that crypto storytelling and culture still have legs, even after the market’s bruising and the silence.
The UpOnly reboot promises eight fresh episodes where the crypto world’s past, present, and unpredictable future get debated, and roasted, in style.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: October 22, 2025 • 🕓 Last updated: October 22, 2025
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