Binance’s freshly minted co-CEO, He Yi, just laid down the law amid a growth of community tokens inspired by Binance’s own tweets and employee chatter.
Picture a crypto soap opera intensifies, except this time, the star says, “Not on my watch.”
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Tokens from ”official” words
Up front, He Yi made it crystal-clear, Binance staff must keep their noses out of token projects.
Issuing or promoting any coin? Off limits. It’s like forbidding employees to sell merch for a band they happen to work for, no matter how catchy or trendy the tune.
The rule holds tight, despite the whirlwind of tokens sprouting everywhere like digital dandelions.
Binance’s official X stays in action, posting in its signature style like a rockstar on tour. But employees cannot hitch their wagon to these posts to hype or launch tokens.
Official channel postings? Yes. Endorsing community coins spawned from them? Nope.
Unofficial coins
This crackdown responds to a fascinating phenomenon where fans, crypto’s equivalent of overzealous groupies, mint tokens based on sliced and diced Binance content.
Tweets, employee remarks, public statements, all fair game to spawn new coins.
But He Yi’s stamp of disapproval makes one thing clear, these tokens are not Binance’s babies.
The company can’t slam the brakes on public updates just because some people take those lines to craft unofficial coins. Freedom of speech for tweets, yes, but no umbrella for related token ventures.
The plot thickened with some eyebrow-raising comments from He Yi about “innovation and trying new things.”
Apparently, these statements stirred a pot of confusion. Some listeners thought it encouraged crypto employees to dive headfirst into token projects.
He Yi shoots that down, pointing to the intended scope, internal workflow innovation only, guys. Anything token-related, however tempting, is off the table.
Do your own research
For investors trailing these community-made tokens, the message couldn’t be clearer. Do your own research.
Those coins carry the same rollercoaster risks as any crypto gamble, without Binance’s safety net.
No official sponsorship, no corporate guarantee, just a public stamp on a viral idea.
So, Binance is drawing a sharp boundary in the crypto sand. Employees stay out of the token game, community creators play at their own risk, and the company sticks to official messaging without cleaning up every unofficial mess.
Boss move, but hey, someone’s got to keep the chaos manageable.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
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Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: December 8, 2025 • 🕓 Last updated: December 8, 2025
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