Michael Saylor signaled another possible BTC buy as Strategy Bitcoin holdings remained below the company’s average purchase price. On Sunday, Saylor posted, “The Orange March Continues,” with Strategy’s well known Bitcoin purchase chart. He often shares that chart before or around a new purchase update, so the post quickly drew attention across the market.
The signal came after a difficult stretch for Bitcoin and MSTR stock. Strategy’s official purchase page shows the company held 761,068 BTC as of March 16, 2026. The company bought that stack at an average price of $75,696 per Bitcoin. Meanwhile, Bitcoin traded near $68,498 in the market report tied to the weekend move, which left Strategy’s position below cost.
Strategy has still been buying at a fast pace this month. Its official tracker shows the company bought 17,994 BTC on March 9, 2026 at an average price of $70,946. Then it bought another 22,337 BTC on March 16, 2026 at an average price of $70,194. Those two purchases added up to about $2.845 billion, which explains why the latest Saylor post mattered to traders and shareholders.
Strategy Bitcoin holdings deepen focus on cost and scale
The main issue is simple. Strategy Bitcoin holdings are large, but the average cost is still above the current market price. That means the company’s Bitcoin position is sitting at a paper loss for now. Strategy’s own records keep the average purchase price at $75,696, while recent market pricing placed Bitcoin in the high $68,000 range.
At the same time, the scale of the position keeps growing. After the March 16 purchase, Strategy’s holdings reached 761,068 BTC. That made the company’s Bitcoin treasury one of the biggest in the corporate market by a wide margin. Therefore, every new post from Michael Saylor carries weight because investors now expect it to connect to another filing or treasury move.
This pattern has become part of the company’s public image. Saylor’s chart posts are not formal filings. However, they often come before confirmation of a new buy. As a result, the market now treats them as a signal. In this case, the signal arrived while Bitcoin was under pressure, which added another layer to the story around Michael Saylor Bitcoin strategy.
MSTR stock and funding remain key to the Strategy Bitcoin story
The pressure is not only on Bitcoin. MSTR stock has also been weak compared with its past highs. Recent price data shows MSTR closed at $135.66 on March 20, 2026. Other recent market reports said the stock had fallen sharply from its previous peak and had also given back part of its earlier monthly gains.
Funding also matters in the current setup. Recent reporting said Strategy used stock related financing, including preferred offerings such as STRC, to help fund its latest purchases. That structure helped the company keep adding Bitcoin during March. However, reporting also said weaker demand for that funding route may limit how easily Strategy can keep buying at the same speed.
Even so, the latest post shows the company has not stepped back from its main plan. Michael Saylor kept the same message style he has used before prior purchase disclosures. Because of that, the market now waits for the next official filing to see whether the new BTC buy signal turns into another confirmed addition to the growing Strategy Bitcoin treasury.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
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Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.
📅 Published: March 23, 2026 • 🕓 Last updated: March 23, 2026
