Steak ’n Shake added $5 million in Bitcoin to its Strategic Bitcoin Reserve, and it said it will route all Bitcoin payments made at its restaurants into that fund.
The company said the new buy brings its Steak ’n Shake Bitcoin reserve total to $15 million. That equals about 167.7 BTC, based on a BTC price near $89,220 at the time of publication.
However, the company did not confirm the exact method behind the $15 million Bitcoin figure. It did not state how much came from customer Bitcoin payments, price changes, or additional Bitcoin treasury purchases.
Steak ’n Shake Bitcoin Reserve Follows a $10 Million Increase on Jan. 18
The new $5 million Bitcoin add follows a $10 million increase the company announced on Jan. 18, according to the report.
Even so, the report said it remains unclear how much Steak ’n Shake Bitcoin it holds at current prices. It also said the total may include price appreciation, customer payments, or further Bitcoin treasury buying.
In a post on X on Tuesday, Steak ’n Shake connected operational changes to the Strategic Bitcoin Reserve. The company wrote that its focus on “improving food quality that grows same store sales that then grow the SBR, is transforming the chain via financial technology.”
Bitcoin Payments Started in May as Same Store Sales Rose 18% in 2026
Steak ’n Shake said it began accepting Bitcoin payments across its restaurant network in May, according to the report.
The company said same store sales growth across company owned and franchise locations rose 18% so far in 2026. It cited Steak ’n Shake Bitcoin adoption as one of the main catalysts for that same store sales gain.
The company also said customer support played a role. “We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,” Steak ’n Shake said.
Steak ’n Shake Bitcoin Bonuses Set at $0.21 Per Hour Starting March 1
Steak ’n Shake also said it plans Bitcoin bonuses for hourly employees at company operated locations.
The company said hourly employees will be able to collect a Bitcoin bonus of $0.21 per worked hour starting March 1, and it attached a two year vesting period.
The report included comments from Rajat Soni, a bitcoiner and financial accountant. He said: “If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren’t in the market long enough. Bitcoin extends your financial endurance.”
Public Companies Hold 1.13 Million Bitcoin as BTC Trades Near $89,354
The report said Bitcoin treasury adoption has been rising among public companies over the past twelve months.
It cited BitcoinTreasuries.Net, which reported about 1.13 million Bitcoin held by public treasury companies. The report said that stash was worth about $101.33 billion.
At the time of publication, the report said Bitcoin traded at $89,354 and had not touched $100,000 since Nov. 13, citing CoinMarketCap.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.
📅 Published: January 28, 2026 • 🕓 Last updated: January 28, 2026
