PostFinance, a Swiss state-owned bank, is advancing its commitment to cryptocurrency by introducing support for more digital assets.
Mails, postcards, Bitcoin
PostFinance is a major financial institution in Switzerland, operating under Swiss Post.
It offers various banking services, including savings accounts, investment products, insurance, and payment solutions, just like any other traditional bank.
In 2015, the Swiss Financial Market Supervisory Authority classified PostFinance as a systemically important bank, signaling its important role in the Swiss financial system, especially in payments and deposit services.
In the past years, PostFinance started to offer digital and cryptocurrency services.
In February 2024, it launched a service enabling customers to buy, sell, and securely store cryptocurrencies like Bitcoin and Ethereum.
2.5 million new users from only one company?
Philipp Merkt, Chief Investment Officer at PostFinance, repeated the importance of cryptocurrencies as a lasting investment option, and he told that their 2.5 million customers could now easily and securely invest in cryptocurrencies alongside traditional asset classes like cash, bonds, and shares.
He highlighted that cryptocurrencies are now a part of a broad range of attractive alternative investment options, such as real estate and raw materials.
Clients demand cryptocurrencies
Dr. Alexander Thoma, Head of Digital Assets at PostFinance, expressed that the trend towards blockchain technology is expected to grow, and their customers want to be part of it, and i it’s possible, profit from it.
Many customers have shown interest in purchasing cryptocurrencies without relying on loosely regulated, likely unreliable crypto exchanges.
The new service’s goal to meet this demand by providing a secure and comprehensive platform for trading digital assets.
PostFinance announced that from now it would support trading and custody of several altcoins, including Avalanche (AVAX), Cardano (ADA), Polkadot (DOT), XRP, and Solana (SOL).
