There are 6 billion reasons for that. The Trump family just dropped into the crypto industry with the kind of splash that makes you sit up and squint.
Their World Liberty Financial venture launched the WLFI token for trading, unlocking 24.6 billion tokens into circulation.
The market went wild, prices hit $0.40 for a hot minute before settling around $0.21. That number, guys? It valued the family’s stake at over $6 billion on day one.
Crypto investments
Now, the biggest news is that crypto itself makes up the biggest slice of the Trump family’s assets.
Beyond WLFI, they hold around 80% of the memecoin TRUMP, which itself is valued in the billions. And let’s not forget Trump Media, running Truth Social and managing crypto investments.
Their summer moves were slick, snapping up a publicly listed company and raising $750 million cash to fuel their crypto ventures.
This deal alone could pull in half a billion dollars since they keep up to 75% of token sales revenue, the kind of profit margins that’d make any capo perks jealous.
Some critics wag their fingers, hinting World Liberty is less about crypto and more about cozying up to the White House’s corridors of power.
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Pure business
Yet, the White House press secretary fired back, saying the Trump family steers clear of conflicts of interest.
The WLFI CEO assured the public this is pure business, no politics, though in this game, business and politics often dance close.
But the ride ain’t without bumps. Reports popped up about WLFI token thefts via phishing scams.
One unlucky soul saw their wallet wiped clean, the result of a smart contract hack that let attackers control any token moves.
It’s pretty much a reminder that the crypto jungle indeed has its predators, no matter who’s holding the keys.
Billions on the line
So, the Trump family’s crypto ventures are no small potatoes, as they say. Digital finance with billions on the line, but like any high-stakes operation, there’s risk, drama, and a whole lot of watchfulness.
Either way, crypto is the new front door of Trump’s empire, and the game is only heating up.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: September 3, 2025 • 🕓 Last updated: September 3, 2025
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