Luxury watchmaker Jacob & Co. just teamed up with GoMining to launch a limited-edition timepiece that doubles as a real Bitcoin miner.
The Epic X GoMining package costs $40,000 for 100 pieces only, pairing a hand-wound, Bitcoin-themed watch with 1,000 TH of digital mining power.
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It’s not just bling, buyers get daily BTC rewards straight to their GoMining account.
What This Watch-Miner Combo Actually Delivers
The watch itself is a high-end Jacob & Co. piece, retail around $30K standalone, with Bitcoin design elements (exact materials and specs aren’t fully detailed, but it’s hand-wound and that alone screams luxury).
The real hook is the bundled “digital miner” that means a certificate for 1,000 terahash of computing power from GoMining’s physical fleet.
You don’t get the hardware itself, but you get proportional daily BTC payouts (net of electricity and maintenance fees).
GoMining says similar setups can net ~$7,000/year at current prices for that hash rate.
The package can’t be split, so watch + miner sold together, with the miner valued at ~$20K standalone, so you’re essentially getting a ~$10K discount on the mining side.
Available at Jacob & Co. showrooms in New York/Miami, their site, and GoMining’s marketplace.
How This Fits the Luxury-Crypto Crossover Trend
This isn’t Jacob & Co.’s first Bitcoin rodeo, they dropped a $348,000 Astronomia Solar Bitcoin watch back in 2022 (limited to 25 pieces).
GoMining has been pushing “digital miners” for years, certificates tied to real hash power so buyers earn BTC without rigs or electricity bills.
The combo taps into the growing “wearable status + real yield” niche, for luxury buyers who want bragging rights plus passive income.
We’ve seen similar mashups, Rolex-level watches with NFT certificates, or high-end brands experimenting with blockchain provenance.
It’s less about mass adoption and more about ultra-high-net-worth people hedging with BTC rewards while flexing on the wrist.
GoMining’s spokesperson called it “the first of its kind,” aiming to blend top craftsmanship with actual mining capacity.
Luxury Goods Meeting Real Crypto Utility
This mirrors how luxury has always chased exclusivity plus utility, think limited-edition cars with performance perks or rare wines that appreciate.
Here, the watch is the status symbol, but the miner delivers ongoing BTC yield, turning a $40K purchase into something that could pay dividends.
It’s like early gaming economies where virtual items gained real value through scarcity and utility over time.
In crypto, high-end collectors already treat NFTs or Ordinals as digital luxury, so adding physical watches with mining rewards? not that crazy idea after all.
It just bridges the gap further. TradFi luxury has long been about “own something that works” and this does that with BTC.
The scale? Only 100 pieces, so tiny market impact, but it signals more brands might blend physical goods with onchain yield.
A $40K Watch That Mines BTC, Decadence or Real Flex?
For ultra-wealthy buyers, it’s indeed a cool flex, wear luxury while earning BTC passively. GoMining gets brand elevation through Jacob & Co.’s prestige, reaching a new audience beyond typical crypto degens.
If BTC rallies, those daily rewards could compound nicely. The bad news? It’s still niche, $40K entry point excludes almost everyone, and mining rewards depend on BTC price, network difficulty, and fees. If BTC dumps or difficulty spikes, the “yield” shrinks fast.
Plus, likely no one wants to pay tens of thousands for a watch just to brag about mining fractions of a coin.
Still, from pure hype NFTs to yield-bearing luxury? It’s a sign crypto utility is creeping into high-end lifestyle.
Some will call it peak crypto excess, $40K for a watch that mines? Critics might say it’s just rich guys buying status with a side of BTC yield.
But the on-chain mining is real, and Jacob & Co. has done Bitcoin-themed pieces before.
It’s not solving world hunger, but it’s blending physical luxury with digital income in a way that’s new.
If the watch sells out, it proves luxury and crypto keep finding ways to merge. We’ll see if more brands follow or if it stays a one-off stunt.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: January 23, 2026 • 🕓 Last updated: January 23, 2026
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