Binance.US has named Stephen Gregory as its new chief executive officer as the crypto exchange moves deeper into its next phase in the US crypto market.
The company said Gregory took over on March 9, replacing Norman Reed, who will remain in an advisory role.
The leadership change comes as Binance.US continues to recover from the fallout of its SEC lawsuit and pushes into new business areas.
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The company said it plans to expand its staking product and add services tied to DeFi services and tokenized assets. That signals a broader Binance.US expansion beyond basic crypto trading.
The move also puts a former compliance executive in charge at a time when regulatory history still shapes the exchange’s public image. Stephen Gregory previously led Currency.com and held compliance roles at CEX.IO and Gemini.
Binance.US CEO Stephen Gregory takes charge after March 9 transition
Binance.US CEO Stephen Gregory steps into the role with a background in legal and compliance work across the crypto sector. That matters because Binance.US spent years dealing with pressure from regulators in the United States.
Before joining the exchange, Stephen Gregory served as CEO of Currency.com. Earlier, he worked as compliance chief and counsel at CEX.IO. He also served as a compliance officer at Gemini. Those roles placed him at the intersection of crypto operations and regulation.
The company said Norman Reed left the CEO post on March 9 and moved into an advisory role.
In a company statement, Gregory said,
“I am honored to lead the Binance.US team as we write the next chapter for the best platform for U.S. crypto investors.”
He also referred to founder Changpeng Zhao, known as CZ, and said Zhao has continued to support the goal of making the United States a major center for crypto activity.
Binance.US expansion targets staking, DeFi services, and tokenized assets
The latest Binance.US expansion plan focuses on products outside standard trading. The exchange said it will continue growing its staking business. It also plans to introduce DeFi services and offerings linked to tokenized assets.
That is a notable shift in direction. A crypto exchange that once focused mainly on buying and selling digital assets is now moving toward services that let users do more with their holdings.
Staking lets users lock certain crypto assets to support a blockchain network and earn rewards. Tokenized assets are digital representations of assets that may include traditional financial products.
Over the past year, Binance.US has already added products meant to widen its rewards and staking options. It also launched a referral program. These steps show that the company is trying to rebuild user activity while broadening the range of services on its platform.
SEC lawsuit still shapes Binance.US as crypto exchange rebuilds
The new leadership move comes after a long legal chapter for Binance.US. In 2023, the U.S. Securities and Exchange Commission sued the company. The agency alleged that the exchange failed to register properly and raised other claims tied to its operations.
That case weighed heavily on the business. During that period, Binance.US operated as a crypto only platform after it suspended US dollar deposits and withdrawals. Losing direct fiat services limited how customers could use the exchange and changed its position in the US crypto market.
Later, the legal pressure eased. In May, the SEC lawsuit against Binance.US was dismissed with prejudice.
After that, the company continued restoring services, including US dollar deposits and withdrawals, which had returned just over a year ago.
Now, with Stephen Gregory in the top role, Binance.US is linking its leadership reset to a broader push into staking, DeFi services, and tokenized assets while it works to reestablish itself in the United States.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
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Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.
📅 Published: March 12, 2026 • 🕓 Last updated: March 12, 2026
