Cardano is rolling the dice big time. The Cardano Foundation, cozied up with the likes of EMURGO, Rare Network, and Intersect, just dropped a plan, called Unified Global Events Marketing Strategy.
What’s cooking? A full-throttle assault on the global stage with coordinated, high-impact event appearances designed to blow up their ecosystem and snag headlines worldwide.
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🌍 The Unified Global Events Marketing Strategy for Cardano Proposal is generating lots of feedback and we are excited to have so much engagement on this important proposal!We would like to expand further and share more details on our plans:
Check out our Cardano Booth…
— Cardano Foundation (@Cardano_CF) August 7, 2025
Making deals
Once upon a time, Cardano’s been steady, watching and waiting. But now? They’re going on the offensive like a boss in a mafia flick, making every handshake count at those industry-specific gigs.
The goal? To grab a 15–25% year-over-year jump in enterprise partnerships.
That’s right, the Foundation says elbow-to-elbow meetings work best for locking down serious deals and making enterprise adoption not just a dream, but a reality.
Developers are next in line. The plan targets a 10–15% yearly climb in new developers bringing fresh brains to Cardano’s world, plus a solid 5–10% boost in active contributors.
The magic sauce? Real, face-to-face events where devs get hands-on with the tech and mingle with the Cardano team.
Think of it like an office’s casual Friday but with blockchain fans, more laughs, better collaboration, way more cool moments than Zoom calls.
Positive brand buzz
The ecosystem’s gotta grow, ya know? Cardano wants a 10–20% increase yearly in new projects and dApps launching on their platform.
Events aren’t just about schmoozing, they’re fertile ground for networking, sparking conversations, and stirring up collaborations that turn into tomorrow’s headline projects.
Then, because branding matters, there’s the push for 15% growth in positive brand buzz across social and traditional media, and a bigger spotlight on Cardano search activity.
It’s about keeping their name front and center in an ocean of other blockchain chatter, making sure when someone thinks blockchain, Cardano’s the name ringing in their head.
Major events
This strategy is built on lessons from the Cardano Summit and regional events.
Plus, they’re not flying blind, they’ll be tracking success like a hawk, adjusting moves in real time, like a chess player on the big stage.
Already, Cardano’s community is almost all in, with nearly 80% backing in the first governance round. Now, the showdown’s in the treasury vote to unlock funding.
If this goes through, expect to see Cardano lighting up major events, from TOKEN2049 Singapore and Dubai, to Consensus 2026, WebX Asia, and Blockchain Rio. Full send.
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Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: August 9, 2025 • 🕓 Last updated: August 9, 2025
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