We’ve been watching the big dogs of Wall Street eye crypto like it was a flashy new car in the parking lot.
Well, guess what? Charles Schwab, the heavyweight brokerage with $10 trillion in client assets, is stepping into the ring full-on. Spot Bitcoin tradin g is the name of the game.
The old game
For a long time, Schwab’s clients held crypto in bits and pieces, mostly through ETPs.
You know, like having an office snack table where you only get pretzels half the time, but crave the whole chocolate box.
They control about 20% of the entire crypto ETP market, but the crypto slice of Schwab’s massive $10 trillion asset pie?
That’s a modest $25 billion. Tiny change for a company that size. Clients used other platforms for actual Bitcoin and Ethereum, kind of like sneaking out for a coffee break because the office café didn’t have your favorite brew.
Schwab’s CEO Rick Wurster spilled the beans in a CNBC chat, spot Bitcoin and Ethereum trading is on the dashboard soon.
JUST IN: $10 trillion Charles Schwab CEO says they will launch Bitcoin trading "sometime soon" and will be competing with Coinbase 👀 pic.twitter.com/VnpHfcFed0
— Bitcoin Magazine (@BitcoinMagazine) July 18, 2025
This means their clients can keep all their dough, stocks, bonds, crypto, right where they already trust Schwab.
No more juggling multiple apps like a stressed receptionist trying to keep calls, coffee orders, and a surprise fire drill running all at once.
Why now, you may ask? The crypto rules are finally clearing up, that’s why. The U.S. House gave the green light by passing the GENIUS Act, setting stablecoin regulations.
Taking on Coinbase
Schwab is coming for Coinbase’s crown, plain and simple. After rolling out Bitcoin and Ethereum ETFs, moving to actual coin trading is the next power play.
Wurster says many clients stash 98% of their wealth with Schwab but keep their crypto elsewhere, because, let’s face it, who wants to switch screens more than they have to?
By bringing crypto under their roof, Schwab offers one dashboard, one big party where every asset is invited.
And Schwab’s not alone you know. Institutional investors are going all-in too. A survey by Coinbase and EY-Parthenon showed 83% plan to boost crypto holdings this year.
Altcoins like XRP and Solana? They’re climbing the charts like underdog heroes.
Another report said 90% of institutions are using or trialing stablecoins, a sign crypto’s moving from curiosity to corporate staple.
Crypto future
Even though global crypto spot trading cooled off last quarter, Schwab’s numbers are hot, profits jumped 60%, client assets pushed up 14% to $10.76 trillion, and trading revenue jumped 23% to $952 million. Crypto isn’t just some side hustle anymore.
So if you’re still treating crypto like the office’s weird new guy, it’s time to rethink.
Schwab’s making sure Bitcoin and Ethereum aren’t just flashy sideshows anymore, so should we.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
