Smarter Web’s Bitcoin Bet: Discount Buys and FTSE 100 Aim

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The Smarter Web Company is weighing acquisitions to boost its Bitcoin treasury, CEO Andrew Webley told the Financial Times.

He said he would “certainly consider” buying competitors to obtain Bitcoin at a discount. The UK firm also targets eventual FTSE 100 entry.

Smarter Web Bitcoin Treasury Eyes Acquisitions

Andrew Webley signaled interest in distressed rivals holding BTC. He called discounted purchases a path to expand the Bitcoin treasury. He did not name targets or outline timing.

The Bitcoin treasury focus places asset accumulation at the center of strategy. It prioritizes coin holdings over trading activity. The comment frames growth through corporate actions, not just market buys.

Andrew Webley also discussed branding. He said a name change is “inevitable” but must be done “properly.” He did not provide a proposed name or date.

2,470 BTC on BitcoinTreasuries.NET; UK’s Largest Corporate Holder

BitcoinTreasuries.NET lists The Smarter Web Company with 2,470 BTC. At recent prices, that is near 275 million dollars. The tracker ranks the firm 25th worldwide and first in the UK.

The registry compiles company disclosures with market pricing. It plots coin counts and dollar values over time. Updates follow new public filings or statements.

Smarter Web also raised 21 million dollars via Bitcoin denominated bonds. The funds increased capacity for additional BTC purchases. The raise diversified capital sources beyond equity.

Stock Price Diverges from Bitcoin; FTSE 100 Still a Target

Google Finance showed Smarter Web shares down about 22 percent on September 12.

The price moved from 2.01 dollars at the open to about 1.85 dollars. During the prior day, Bitcoin rose over 1 percent to around 114,870 dollars.

Over the last month, Bitcoin fell a little more than 4 percent. In the same period, Smarter Web declined about 35.5 percent. Listed crypto treasuries can diverge from underlying coin moves.

Andrew Webley still cites FTSE 100 ambition. Index entry requires sustained market value and liquidity. The company has not published a timetable.

Bankruptcy Discounts and Competitive Pressure in Bitcoin Treasury

Alex Obchakevich of Obchakevich Research detailed acquisition math in bankrupt estates. He said headline 60–70 percent discounts often shrink. After liabilities, encumbrances, and taxes, he said net discounts drop to 20–50 percent.

He referenced FTX and Celsius bankruptcies. Those processes involved complex creditor claims and court approvals. Timelines extended across multiple stages.

Coinbase research leaders David Duong and Colin Basco described a player vs player phase for public Bitcoin treasury firms.

They said companies now compete more directly for investor capital. They noted crowding among newer treasuries.

Risk Structure and Investor Clarity

Josip Rupena, Milo CEO and former Goldman Sachs analyst, addressed product design.

He compared parts of the segment to collateralized debt obligations. He warned that layered structuring can blur real exposure.

“There’s this aspect where people take what is a pretty sound product,”

he said. Engineering then makes the risk less clear for investors. Documentation and disclosures become central.

The point applies to funds and operators. Leverage and hedging can add sensitivity to shocks. Stress events can amplify moves in equity and debt.


Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.

Tatevik Avetisyan
Tatevik Avetisyan
Editor at Kriptoworld
LinkedIn | X (Twitter)

Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.

📅 Published: September 12, 2025 • 🕓 Last updated: September 12, 2025

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