Once upon a time in the land of suits and spreadsheets, Vanguard said “f*ck your crypto.”
But now, the mighty second-largest asset manager on Earth with more than 50 million brokerage warriors and $11 trillion in gold, erm, assets, decided to crack open the door for crypto ETFs.
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After years playing the ultimate “crypto is too risky” party pooper, Vanguard’s finally saying, alright, let’s see what this Bitcoin/Ether/XRP/Solana fuss is all about.
“Investor tastes evolve, and our administrative tools have grown up.”
The story began in a fortress of skepticism. Vanguard treated cryptocurrencies like that weird cousin at family dinners, awkward, volatile, and best avoided. Understandable viewpoint.
Then came the market tumble, a crypto massacre where Bitcoin shed over a trillion dollars since early October, crashing from $100,000 highs into the mid-$80,000s after a savage Monday selloff.
Yet, despite this chaos, Vanguard rode a shift in the zeitgeist, noting that crypto ETFs and mutual funds have endured market madness while keeping their liquidity cape intact.
Andrew Kadjeski, the head honcho of brokerage and investments, dressed it up like this, “Investor tastes evolve, and our administrative tools have grown up.” Translation? We can handle crypto now, bring on the chaos. And the profits.
Vanguard is late to this rodeo?
Behind this about-turn lurks the unyielding beast known as market demand. The retail crowd and the big institutional whales alike have been chomping at the bit.
Since January 2024, spot Bitcoin ETFs have hoarded billions, with BlackRock’s IBIT peaking at $100 billion before cooling to $70 billion.
And yes, experts say Vanguard’s late to this rodeo, only reconsidering after Salim Ramji, an ex-BlackRock blockchain knight, took the CEO throne a year ago.
Also, many warn don’t get your hopes up for Vanguard launching its own crypto products, though.
Its playbook sticks to excluding memecoins, the SEC’s definition of digital circus performers, and treating crypto ETFs like gold or any other non-core asset, curated, cautious choices for investors with a diverse risk palate.
Kadjeski drives home that Vanguard serves “millions with diverse appetites,” now handing them a platform to tango with crypto ETFs on their own terms.
The digital currency parade is marching through Main Street
This move is no small potatoes, more like a psychological capitulation by the last major U.S. brokerage stubbornly defending the crypto gates.
Vanguard’s volte-face tells the world that even the most buttoned-up institutions can’t pretend the digital currency parade isn’t marching through Main Street.
So, Vanguard just jazzed up the scene. Grab your popcorn, the ETF drama has officially hit prime time.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: December 4, 2025 • 🕓 Last updated: December 4, 2025
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