Méliuz, a Brazilian payments company that’s no stranger to the stock market spotlight, just announced it’s ready to throw down another $26.5 million on Bitcoin.
Honestly, this is a serious play in the crypto chess game.
The MicroStrategy recipe
Earlier this month, Méliuz made headlines as Brazil’s first publicly traded company to stash Bitcoin in its treasury.
They dropped about $28.5 million to scoop up roughly 274.5 BTC. Now, they’re not stopping there.
The plan? Raise at least 150 million Brazilian real, around $26.5 million to buy even more Bitcoin. And if the stars align? They might spend even more. Talk about going all in.
🇧🇷 @MeliuzBitcoin #CASH3 announced yesterday that it is evaluating a potential capital raise to expand its Bitcoin strategy, through the issuance of shares or convertible debt. BTG has been engaged to coordinate a potential public offering. ⚡️
— Israel Salmen (@IsraelSalmen) May 20, 2025
How’s Méliuz planning to fund this crypto spree? The company’s CEO, Israel Salmen, laid it out straight, they’re eyeing options like issuing new shares or convertible debt.
They’re working closely with São Paulo’s investment bank, BTG Pactual, to coordinate the whole operation.
Marcio Loures Penna, the company’s Director of Investor Relations, confirmed they might issue debt securities, convertible or not, or even launch a fresh public offering with some sweet subscription bonuses for investors. Fancy moves, huh?
Transparency
But don’t expect a quick timeline. Méliuz is playing it cool, saying these plans are still up in the air, pending evaluations and market conditions.
They’re keeping shareholders in the loop, promising transparency and sticking to solid corporate governance, no shady business here.
For a bit of background, Méliuz isn’t some crypto newbie. Founded in 2011, they’ve been rocking cashback and voucher services for both online and physical stores, plus their own credit card.
They hit the Brazilian B3 stock exchange with a bang in 2020, raising $103 million in their IPO.
Signal
When a major player like Méliuz doubling down on Bitcoin, that signals confidence in crypto’s staying power.
It’s not just a fad anymore, no matter what critics say. For investors and crypto fans alike, Méliuz’s moves are a big deal, showing how traditional companies are adopting Bitcoin.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
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