Morgan Stanley crypto push revs up hard these days. They’re just announced they’re rolling out a proprietary digital wallet in the second half of 2026, right on the heels of BTC, ETH, and SOL trading launching on E-Trade sometime this year.
Wall Street’s buttoned-up crowd, once allergic to anything blockchain, now scrambles after the digital prize like it’s the last chopper out.
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Morgan Stanley Crypto Push Meets TradFi Revolution
Jedd Finn, the head of wealth management at Morgan Stanley, laid it out plain to Barron’s, saying that the whole financial plumbing is shifting gears, slowly knitting together the old TradFi world with the chaotic DeFi playground.
And get this, they just filed S-1s for their own spot ETFs on bitcoin, ether, and solana, a move that left even grizzled ETF watchers like Bloomberg’s James Seyffart scratching his head, firing off an X post saying, “Didn’t see this coming,” after years of calling banks crypto holdouts.
Back in the early days of crypto, pitches like this sounded like pure fever dreams or outright delusions to the suits. Banks touching “that stuff”? Laughable.
Yet here we are, with countries quietly building digital asset treasuries, giants like Strategy parking billions in BTC on their books, and BlackRock churning multiple crypto ETFs that now manage $130 billion in assets.
You gotta hand it to the shift, it echoes Goldman Sachs jumping into bitcoin futures in 2017, which snowballed into over $1 billion in dedicated crypto operations by 2020, according to their own filings.
TradFi Dives Headfirst into Crypto Waters
Those spot bitcoin ETFs? Experts shared that they’ve racked up more than $1.6 trillion in cumulative trading volume since going live in January 2024, with BlackRock’s IBIT claiming the crown as history’s fastest-growing ETF.
Morgan Stanley, not one to sit idle, started letting advisors pitch these to high-net-worth clients last year, then flung the doors wide open to all accounts, including retirement plans, fueled by President Trump’s executive order prying loose the 401(k) crypto restrictions.
Dig deeper, and you see the groundwork, as JPMorgan’s been running JPM Coin since 2019, handling over $1 billion in daily blockchain settlements as they report it.
Crypto-backed loans popped up too, with outfits like Signature Bank custodying $10 billion at peak before imploding, and Silvergate slinging billions in such loans.
Morgan Stanley piled on last September with a stake in Zerohash’s $104 million funding round, setting the stage for those E-Trade crypto trades by mid-2026, and now the wallet ties it all together neatly.
Wall Street Joins the Morgan Stanley Crypto Rush
Even JPMorgan’s sniffing around institutional crypto trading desks, eyeing spot and derivatives plays to keep pace.
Bitwise CIO Matt Hougan put it sharp on X this week, saying the old “institutions warming up” line is bunk, because in reality they’re charging at crypto full-tilt, treating it like a core business must-have.
High-net-worth people got the first taste back in 2024, but now it’s open season for every client.
Why Morgan Stanley Crypto Push Cracks the Vault Wide
Imagine pinstripes tapping SOL wallets over morning coffee, what was once a bad joke now drives balance sheets.
From scoffed-at delusions to sovereign stacks and bank vaults bulging with crypto exposure through coins, loans, and ETFs, Morgan Stanley crypto push blasts the signal loud and clear, the party’s raging, jump in or watch from the curb.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Cryptocurrency and Web3 expert, founder of Kriptoworld
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With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: January 10, 2026 • 🕓 Last updated: January 10, 2026
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