The legendary racing team is entering the crypto space with a new fan sponsorship program, allowing enthusiasts to buy personal sponsorship packages.
In partnership with MotoGP Guru and SPORTPASS, a subsidiary of Animoca Brands, Gresini Racing has announced a brand new program where fans can directly contributing in sponsorship.
First time
Graeme Warring, the Founder of WePlay Media, addressed the primary challenge in launching these fan-accessible MotoGP sponsorship packages, as the difficulty of finding a suitable product or market fit for something entirely new.
Crypto industry is new, fan tokens are newer, and such a sponsorship option is also unprecedented.
WePlay Media, the gaming studio behind MotoGP Guru, has established the necessary infrastructure and teams to bring real-life experiences to fans.
Decentralization, or more like affordability?
The initiative’s goal to democratize sponsorship by making it affordable to a way bigger audience, and reducing the risk of centralization.
Warring emphasized that the program’s core concept is decentralization, moving away from reliance on large corporate sponsors and towards direct fan involvement in sponsorship.
This shift has the potential to reach this objective, to decentralize MotoGP team ownership and increase fan engagement.
Exclusive perks for the sponsors
Warring speculated on the possible future impact of decentralization in professional sports, suggesting it could level the playing field, as it has in other areas.
The fan sponsorship program offers VIP Paddock Experiences at 2024 Grand Prix events, name placements on bikes and team websites, and access to exclusive events.
Fans who purchase sponsorship packages can participate in Zoom calls with team members, receive custom, unique merchandise, and have the opportunity to win a Ducati Panigale V4S bike, used by Marc Marquez.
This move by Gresini Racing showcasing the growing trend of incorporating crypto into the sports industry.
As more and more use cases emerge, this could enable possibilities that were previously unimaginable, and chances are high this will transforming fan engagement and sponsorship models in professional sports.
