PricewaterhouseCoopers (PwC) increased its crypto push after changes in US crypto regulation, according to PwC CEO and US senior partner Paul Griggs.
He linked the shift to a more supportive tone from regulators and new activity in Washington, including the GENIUS Act and related stablecoin regulation, based on a report by the Financial Times.
Griggs said policy movement can change how firms treat digital assets.
“The GENIUS Act and the regulatory rulemaking around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,”
he told the Financial Times.
PwC is one of the “Big Four,” and it reported US$56.9 billion in gross revenues for the 12 months ending June 30, 2025, in results released on Oct. 28, 2025.
PwC crypto services expand as US crypto regulation shifts
Griggs described a wider range of work as demand grows.
“Whether we are doing work in the audit space or doing work in the consulting arena — we do all the above in crypto — we see more and more opportunities coming our way,”
he said, according to the Financial Times.
PwC already markets PwC crypto services across multiple lines. Its digital assets pages list work that includes audit and accounting, risk management and controls, regulatory and compliance, cybersecurity, tax, and deal support tied to digital assets.
PwC also describes the staffing behind those PwC crypto services. The firm says its global digital assets team includes 350+ professionals across 30+ countries in its network.
GENIUS Act and stablecoin regulation shape PwC’s focus
Griggs tied PwC’s crypto approach to specific policy signals. The Financial Times report said PwC watched new leadership choices at regulators and a clearer direction on stablecoin regulation, including passage of the GENIUS Act.
He also raised tokenization as another driver.
“The tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem,”
Griggs said, according to the same report.
That links back to how PwC frames its own work. PwC positions tokenization, stablecoin regulation, and broader US crypto regulation as topics that can affect controls, reporting, custody processes, and compliance planning for firms that hold or move digital assets.
Big Four crypto work spreads across Deloitte, EY, and KPMG
PwC’s move sits inside a wider Big Four crypto shift. The Financial Times report said institutions have increased demand for crypto work, and it placed PwC’s pivot alongside similar moves from peers.
Deloitte also promotes blockchain and digital asset services and describes partner activity tied to risk, data, and implementation.
Deloitte and Chainalysis announced a strategic alliance in July 2023 aimed at compliance, investigations, and risk work connected to digital assets.
The same trend appears across Big Four crypto offerings more broadly, as firms build teams for audits, controls testing, cybersecurity reviews, and regulatory support linked to US crypto regulation, the GENIUS Act, and evolving stablecoin regulation.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
Tatevik Avetisyan is an editor at Kriptoworld who covers emerging crypto trends, blockchain innovation, and altcoin developments. She is passionate about breaking down complex stories for a global audience and making digital finance more accessible.
📅 Published: January 5, 2026 • 🕓 Last updated: January 5, 2026
