A motorsports racing champion now stepping into the world of crypto. But Aliyyah Koloc isn’t here to shove investments down your throat.
Nope. Her game? Stirring up curiosity about blockchain and crypto assets, not handing out financial advice like it’s candy.
Trust me, I’m a celeb?
See, celebrity involvement in crypto has been a thing. Back in 2016, Mike Tyson was already hawking crypto wallets.
Manny Pacquiao jumped in with his own PAC token in 2019, trying to get fans hyped. But the real fireworks started with NFTs.
Suddenly, Paris Hilton, Snoop Dogg, Lindsay Lohan, and even Jack Dorsey were all in, launching NFT collections or flaunting popular ones like Bored Apes.
It’s like the crypto world threw a big party, and celebrities were the VIP guests.
Now, when celebs endorse crypto projects, it can skyrocket awareness and pull in people who normally wouldn’t touch digital assets with a ten-foot pole.
But sometimes, it backfires spectacularly. Investors lose money, celebs get sued or see their reputations take a hard hit. It’s a quite risky dance.
Endorsement
Koloc gets it. She’s not about the hype or the quick sell. As a GT4 champion in the European 24h Series and ambassador for Raphael Coin, she’s all about making blockchain less scary, more understandable.
“Blockchain’s still new to a lot of people. Many don’t know what digital assets are or why they matter. If my involvement makes this complex topic easier to grasp and more democratic, I’m all in.”
Her mission? Use her platform to open eyes, not open wallets blindly. And she’s picky, too. Koloc only backs projects she genuinely believes in.
No fake endorsements here, she says. Think of it like that coworker who actually explains the confusing spreadsheet instead of just nodding along.
But watch out, celebrity endorsements can be a minefield. Shaquille O’Neal and Cristiano Ronaldo learned the hard way that a single comment about a crypto project can blow up in your face.
Some countries even have rules targeting influencers hyping digital assets. So Koloc keeps it clear.
“I’m not telling anyone how to spend their money. I just want to make people curious.”
Blockchain is like banknotes?
She draws a neat comparison, and says blockchain is like banknotes when they first appeared, people didn’t want them at first, thought they weren’t real.
But look where we are now. Koloc’s advice? Investing always carries risk, whether it’s old-school or digital.
So ask questions, do your homework, and talk to someone who really knows their stuff. Legit viewpoint, ngl.
And why did she jump into this crypto race? Simple. She loves technology and learning new things. And that’s enough.
Disclosure:This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.
Kriptoworld.com accepts no liability for any errors in the articles or for any financial loss resulting from incorrect information.
